Hey. Hey.

I'm Susan Luebke: a technological nomad and wanderlust developer of dynamic business solutions, a dreamer, meandering hiker and conservationist.

Who I am

I am an innovative insights professional with a history of stepping up and taking on those tough, undefined, transformable positions. Thus, my skill set is a robust cornucopia across consumer insights, marketing, brand growth, project/agency management, mixed media, and now, software engineering.

I possess a talent for navigating complex issues, overcoming obstacles, and exceeding expectations; all with a growth mindset for achievement.

Next

What I do

Strong analytical skills support my ability to deliver commercial insights by melding information from data analytics, customer research, market and competitive intelligence and brand effectiveness trackers and more.

Result driven Market Research & Analysis / Actionable Consumer Insights / Qualitative and Quantitative methodologies with leading edge tools / Python, JavaScript, Java, React, SQL, Tableau and Power BI.

Next

My Work

MADI - Marketing Analytics Dashboard. A data asset and visualization tool with chatbot capabilities, synthesizing Nielsen, CGA, IWSR, brand equity, ROI, social listening, pricing and promotion effectiveness insights.

WINNER of 2019 Founder's Day international product & package design competition; led team from concept to production and distribution of 10,000 eco-friendly units across 140 international markets in less than 3 months.

WINNER of 2018 Bombay Sapphire "Stir Creativity” Cocktail Photography Competition award with renowned artist, Paloma Rincon.

MADI - Marketing Analytics Dashboard Insights
Bacardi Homegrown Mojito Mint Garden-Susan Luebke
Bacardi Homegrown Mojito Mint Garden-Susan Luebke
Bacardi Homegrown Mojito Mint Garden Mock Up-Susan Luebke
Bacardi Homegrown Mojito Mint Garden Mock Up-Susan Luebke

Drive

For the last 8 years, at each Consumer Electronics Show (CES), I’ve been an awestruck spectator to the annual pioneering innovations of tech greats: most recently machine learning, autonomous technology, AI and digital solutions and robotics.

The unexpected direction of the last year due to COVID-19 has provided me time for reflection and evaluation. And I am steadfast in my decision to shift my future career toward one with a more well-defined technological focus. I am confident my talent for navigating complex issues, overcoming obstacles, and exceeding client expectations will meld splendidly with a new range of technological software development skills and experiences gleaned from an immersive programme with Tech Returners and sponsors.

I am a change agent for the future.